Fitness Factory is a company that sells work out clothes and exercise machines at discount prices. The logo that I created is a figurative dumbbell that is made up of a steel bar and two hex nuts. The hex nuts in the logo play on the fact that the word factory is in the title of the company name. The entire logo represents the fact that the brand is all about fitness. I chose Fitness Factory because I want to motivate people to exercise and be healthy.
event signage, billboards, branding